Every city has colors and scents that distinguish it from the rest. It’s not the signs of the spring with the distinctive fragrance of our many orange trees, or the exquisite scent that welcomes the summertime when the night-blooming flowers come into play; it’s not either the jasmine that floods the streets of Jerez with its aroma, or the milky jacaranda flower… Jerez has “duende”, a word you’d hear in the quarters of Santiago or San Miguel; it has a “soul” that still in the XXI century survives the devastation of the aggressive capitalism, the pollution and the mass destruction by the higher ups towards our heritage.
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While marching through Medina Street to the beat of our headphones’ music, listening to The Misfits’ “Die, Die my Darling”, we come across the old street Cartuja, completely delighted by the precious Dios Baco winery.
Rocío Benítez warmly welcomes us at Bodegas Fundador and we go straight to the heart of the eldest winery in Jerez. What once was the Domecq winery opens up to us. Today, this cellar is owned by the multinational company Beam Global, which has respected every inch of it. We walk to the bust of Pedro Domecq y Loustau, or quoting the researcher and historian José Luis Jiménez in his blog Jerez Siempre, “Don Pedro Jacinto de Domecq y Loustau de Montauban y Lossy”… not exactly a nickname. 
